Know Thyself 尋覓真我

訂價即是定位!

3小時 的 DVD $388 我都覺得平! 真的!

記得公司 trainer Charles Yu 余德淳說當年他出書談定價,

黃經國也在準備出那本什麼 360, 黃說要賣三百多元,

余德淳說這麼貴怎賣,

黃說不願意出三百多元的不是他的 target 讀者.

於是余德淳那書也訂價二百多元,

結果賣了過萬本!

所以我們有內容的,

加上師父的知名度,

我認為定價可提高,

人的心理也是貴才珍貴!

I think HKD499 is better. What I understand the DVD is also for the purpose of promotion. Since once launched, the *** china copy peopple will surely copy it in China, when the guy wants the cheap one, they can go to shenzhen to source it. And they might not be the one who will continues to buy the course from the center.

For selling in HKD499, it can still sell, all depends o n how to pack the product and sell, for example, it can cut a 9 minutes video clip to let the people know how to use their unconscious to earn money, improve and advance life quantity, how to know people deeper and themsevelss as well.

For the packing name, it can use the 自主進化 with some more bodycopy such as "psychological tools help to to implement the advancing of the life and create the own life". or "The psychological tools to coach yourself in your down peroid of the life" or "success cases helping you to know how to coash yourself with psychology" or "more than 50 psychological tips helping you to coach your life"

all depends on how to pack si fu's product and use consumer language to sell it. if sell too cheap, the consumer may think there is not a heavy contents product since so-fu's name is expensive in commercial value where people supposed to charge higher. just like the enneagram, people willing to pay highest in hk and china market for si-fu due to know his name.